Conor McGregor's Forged Irish Stout have produced some innovative marketing ahead of Katie Taylor's rematch with Chantelle Cameron this weekend.
Ireland's boxing icon is seeking to avenge her first and only career defeat suffered back in May as she once again challenges the UK's undisputed super-lightweight world champion for her crown.
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Taylor holds all four belts at lightweight (135lbs), but failed in her attempt to take all four at 140lbs earlier this year.
As a result, the 37-year-old legend will enter as an underdog for the first time in her career in Saturday's rematch.
McGregor was ringside for Taylor vs Cameron in May as a deal was struck for his company Forged Irish Stout to sponsor the event.
A similar deal has now been worked out for the rematch and so he is expected to attend once again this weekend.
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Beforehand though, Forged Irish Stout have stepped things up by erecting a 14-foot statue of 'Katie The Redeemer', based on the iconic 'Christ The Redeemer' in Rio De Janeiro.
The statue was placed on Bray Head, overlooking the Wicklow coastline, where Taylor’s boxing journey began.
Promoter Eddie Hearn said: "Katie Taylor is the greatest female fighter of all-time.
"What she has accomplished in the sport is unrivalled and I’m sure there will be several statues of her in Ireland before long.
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"But will she be the redeemer next Saturday and dethrone the undisputed champion Chantelle Cameron? We shall soon find out.
"Katie will be desperate to avenge that loss but Chantelle – the best fighter on the planet right now – will be determined to prove that it wasn’t a one off.
"Don’t miss this one, live and exclusive around the world on DAZN."
Forged Irish Stout spokesperson Doug Leddin added: “Bray will inevitably get a more permanent Katie Taylor statue but we felt the need to celebrate her with our ‘Katie the Redeemer’ tribute ahead of one of the biggest fights of her career.
"Like every Irish person we’re so proud of what Taylor has achieved and she’ll have the whole country in her corner when she steps into the ring this Saturday.”